F1 gets “significant increase” on fee as Canal+ extends rights deal until 2029 – SportsPro – SportsPro Media

Getty Images
Formula One has signed a multi-year extension to its broadcast partnership with Vivendi-owned French pay-TV broadcaster Canal+, with the new deal running until 2029.
Mirroring the recent deal in the Australian market, the extension will also see Canal+ subscribers gain access to Formula One’s F1 TV Pro over-the-top (OTT) platform via the MyCanal streaming service.
Canal+ has been the series’ broadcaster in France since 2013 and its current deal, which was signed in 2021, runs until the end of 2024 and sees the broadcaster pay Formula One €60 million (US$65.6 million) a year in rights fees, according to L’Équipe.
While no fee for the extended deal has been announced, Maxime Saada told L’Équipe that the new contract represents a “significant increase”.
“We accept it because Liberty Media has done an exceptional job in internationalising the sport and making it a success also in the United States, with new on-board cameras and the agreement with Netflix for Drive to Survive,” Saada said.
F1 confirms ‘UK£30m a year’ Salesforce global sponsorship
“On Canal+, only the Champions League does better. When we broadcast a Grand Prix on Sunday, we multiply our sales by two or three. It’s huge.”
The first two races of the 2022 season, the Bahrain and Saudi Arabia Grands Prix, have both been ratings hits for Canal+. The season opener at the Bahrain International Circuit scored an average audience of 1.31 million, while the second race in Jeddah averaged 1.42 million viewers.
Those figures build on an impressive 2021 season for Canal+ as its Formula One race broadcasts averaged 1.14 million viewers, up 18 per cent on 2020 and up 50 per cent on the 2019 season.
In addition to its live Grand Prix coverage, Canal+ will continue to offer shoulder programming and content via the Amazon-owned Twitch social streaming platform.
Formula One’s extended deal in France comes after the series announced an expanded, multi-year content partnership with social media giant Twitter.
The agreement will see increased coverage of Formula One on Twitter in the form of video clips, race content, driver interviews and archive footage.
Twitter recorded 71 million Formula One-related tweets in 2021, marking a 64 per cent increase year-over-year (YoY). Data from Twitter also revealed that more than two million of those posting about Formula One were female, accounting for 30 per cent of total tweets.


Leave a Comment

Your email address will not be published.

You may also like