StreamTime | How F1 transformed its media business with director of rights Ian Holmes – SportsPro – SportsPro Media

On this week’s episode of the StreamTime Podcast, co-hosts Nick Meacham and Chris Stone visit Formula One’s London offices to sit down with the series’ director of media rights, Ian Holmes.
The in-depth interview sees Holmes provide an insight into Formula One’s recent deal with Sky, explaining how the relationship has grown and why he expects the latest agreement to continue delivering greater value to fans.
As one of Formula One’s longest-serving employees, Holmes is also able to offer an overview of the transition he’s seen in more than two decades with the business.
To wrap things up, discussion turns to Drive to Survive and how the Netflix docuseries is responsible for the recent growth Formula One has seen, as well as what other types of content could be produced in the future to attract new audiences.


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