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The scale of the challenge facing Audi's F1 assault – Autosport

Audi has been unexpectedly pointed in its reasoning for entering Formula 1, acting in a way most unlike the massive, grey-suited corporation that it is. In the very first paragraph of the official announcement of its new engine programme was this line: “This is the first time in more than a decade that a Formula 1 powertrain will be built in Germany.” The social media posts ran the message that the four rings will be “the new stars”. This comes as the Ingolstadt boardroom believes Mercedes can be beaten both on track and at the forecourt via the medium of grand prix racing.
PLUS: How F1’s Audi coup has been realised
Matt Kew is Autosport’s F1 Editor, a role he has held since March 2022 after stints covering Formula E, Extreme E and the British Touring Car Championship.
Matt joined Autosport in 2018 to work predominantly on the magazine, but his relentless quoting of Alan Partridge meant office colleagues soon thought he would be better suited to increased field work.
Needless to say, Matt had the last laugh when he won the Motorsport UK Young Journalist of the Year Award in 2019.
His interest in motorsport was sparked by regular trips to watch NASCAR crash around Rockingham’s banked oval.
Matt read politics and philosophy at the University of Sheffield – receiving first-class honours for his dissertation assessing the lack of female participation in top-tier motor racing.
He covered a wide variety of national race and rally meetings for Autosport as a freelancer before joining full-time. His best efforts to argue the merits of historic racing is undone by a questionable taste in music and James Bond actors.
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his village football team to the British
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