Norman was one of the first key executive hires after Liberty Media officially acquired F1 in January 2017.
Her appointment in the top marketing role was announced in June that year and started in August, reporting Sean Bratches, then managing director of commercial operations.
Prior to joining F1 Norman had worked at Honda Motor Europe, where she was communications manager, and Virgin Media, where she was head of advertising and was responsible for sponsorship.
F1’s commercial and marketing department has undergone several changes since Liberty took over, with Bratches stepping down at the start of 2020, and head of digital and licensing Frank Arthofer leaving in January 2021. No replacement for Norman has been named thus far.
F1 CEO Stefano Domenicali paid tribute to Norman’s contribution to the progress that the organisation has made in recent years.
“During the past five seasons, under Ellie’s leadership of the marketing team, we have rebranded F1 and modernised its approach to fan engagement, which has led to strong growth in our fanbase across the world,” he said.
“During that time F1 has become a global brand on social media, in digital content and partnership collaborations, has built a robust direct-to-consumer acquisition business though F1 TV subscriptions and premium hospitality lead generation, and created a fan database and customer relationship management programme, to provide a single customer view and focus on the ‘value of a fan.’
“I want to thank Ellie for everything she had done and wish her all the best as she begins the next exciting chapter in her career.”
Norman, who thanked Domenicali and his predecessor Chase Carey for their support, has yet to confirm what her future plans are.
“I have completed what I set out to do at F1, and it’s time for my next challenge,” she said.
“It’s been an honour and great privilege to have been part of the leadership team transforming this world class, unique sport into the modern sports and entertainment company it is today.
“I’ve relished the challenge of building the team and the business from the ground up.”
Red Bull and Aston Martin F1 end dispute over Fallows
FIA plans to further tweak F1 rear flexi-wing tests despite all-clear
How can F1 break the deadlock over competing cost cap desires?
How F1 budget cap is reining in one-off developments
The highs and lows of F1’s latest supersub Hulkenberg
Williams: Lack of confidence in the car behind Latifi F1 struggles
Ferrari: No easy solution to F1 salary cap debate
The overlooked flaws of the 2022 F1 cars that Baku will expose
Williams F1 team fined for financial rules procedure breach
The overlooked flaws of the 2022 F1 cars that Baku will expose
OPINION: Though Formula 1’s return to ground-effect may have boosted overtaking, the other clear by-product of the technical overhaul has been weight gain. With wet conditions in Monaco stealing the show, the greatest shortcomings of the new rules will be on clear display at this weekend’s Azerbaijan Grand Prix
Is F1 barking up the wrong tree with its anti-jewellery stance?
In a new regular column, Maurice Hamilton draws on his decades of grand prix experience to give an alternative take on the news. First up, he ponders the ongoing brouhaha over jewellery…
The contrasting temperaments that could prove key in F1 2022 title fight
For the first time in a decade, Red Bull and Ferrari are properly fighting it out for the world championship – and, as Stuart Codling reveals, the duelling drivers are children of the 1990s who are picking up a similarly old grudge match from where they left off…
How star-studded Miami Grand Prix reveals F1’s direction of travel
Home to many a cinematic car chase, Miami has made a visually dramatic impact on the F1 calendar too – as one wag put it, they paved a parking lot and put up a paradise. GP Racing’s STUART CODLING was on the scene to sample a world of celebrities, fake marinas and imperilled six-foot iguanas…
Porpoising: A lesson from history and one of F1’s greatest teams
Although the 2022 Formula 1 season is destined to be forever linked to the word ‘porpoising’, this is not a new phenomenon. In fact, it’s a problem that was identified at the start of the first ground-effects era and has returned with a change in the rules that once more allow downforce-generating floors.
The longest-serving Red Bull driver revealing F1’s true brutality
His day of days in Formula 1 came at Indianapolis in 2005, a day grand prix racing strives to forget. But Patrick Friesacher, the long-serving Red Bull lieutenant, remains active today driving a two-seater that provides ordinary people with a glimpse of an F1 car’s savage potential, including this writer…
The mistakes putting Ferrari’s bid to end its F1 title drought in jeopardy
OPINION: After taking an early lead in the 2022 Formula 1 title race, Ferrari and Charles Leclerc have together made a series of high-profile mistakes to give Red Bull an advantage after the opening seven races. Here’s why Ferrari cannot afford to make any more errors this season…
How Perez shaded Verstappen in Monaco and earned new F1 contract
OPINION: One week on from getting a ruthless Red Bull team orders call at Barcelona, Sergio Perez delivered the team’s sixth Monaco Grand Prix victory and earned a two-year contract extension. This success backs up discernible improvements the team has noticed in driver who is now his country’s most successful Formula 1 racer.
